Digital Marketing, Websites

7 Reasons Your Website Might Be Costing You Business

These 7 big (and common) website mistakes might be affecting how well your website is performing and could be costing you business. Your website can, and should, work hard for you. I see you there. You are working hard to make sure people are getting to your website from social media posts, email campaigns, and other sources. How well is your website converting? In other words, how much of that website traffic is making a purchase, opting into your freebie, or sending you an email about your services? Likely, not as much as you’d like!

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Websites

Do I need a Privacy Policy on my website?

If you are going to sell anything through your website, including digital products, collect names and email addresses, receive commission on links or purchases made through your website, you NEED a privacy policy and terms and conditions. This is a legal statement and disclaimer usually linked in the footer.

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Digital Marketing, Websites

Show Up First in a Local Search with Google My Business

Google My Business is often one of the most overlooked tools for driving local SEO traffic (local search traffic). If you are a freelance creative or small business owner that has a local address, this should be an essential part of your SEO strategy. Even if you don’t have a listed street address (if you work remotely), setting up a profile can still help.

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Digital Marketing, Social Media, Websites

How to Use Strong Images in Your Digital Strategy

Image Marketing Strategy: What you need to know before you put your images on the web

Most of the advertising we do today is digital. Whether its for your website or an email campaign, a professional digital strategy has become a critical piece of effective online marketing. These are some of the best resources to help you find, edit, and prepare your images for the internet.

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Websites

10 Time Saving Website Mistakes To Avoid

After a client recently asked me to review their DIY business website, I started thinking about the first websites I ever designed (oh I wish I had kept some screenshots!). If you are building your own Content Management System website, get started with the top 10 things to consider.

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