As part of an online marketing series, the SWCODA in Durango, Colorado put on a series of several marketing breakout sessions. I was invited to speak about how to get started using a third-party social media scheduling app to improve your social media strategy.
Marketing with Google Analytics is free and can be an extremely powerful tool in your digital marketing strategy. More importantly then just tracking traffic on your website, it can be set up to track behavior on your site. This is critical for making decisions about how well your website is converting, if your digital strategies on other platforms are working for you, and what move to make next.
One of the most important free Facebook advertising tools currently available is Facebook Pixel. This is a unique tracking code that can easily be put in almost any website. Utilizing this tool as part of your digital marketing strategy can help bring a better return on investment (ROI) from your paid ads.
All Instagram business accounts allow you to sync with Facebook so you can post Instagram content directly to your Facebook account, tag products, and run ads. Use these pro tips while setting up your Instagram marketing to avoid common errors.
Just getting started on Instagram? One of the hardest parts is launching your first 20 Instagram photos and building some initial momentum.
A quick guide on how to produce clear, persuasive, and effective copywriting content for websites, papers, E-blasts, publications, and other marketing media.
Image Marketing Strategy: What you need to know before you put your images on the web
Most of the advertising we do today is digital. Whether its for your website or an email campaign, a professional digital strategy has become a critical piece of effective online marketing. These are some of the best resources to help you find, edit, and prepare your images for the internet.
There are several suggestions of best practices for Facebook that include tracking the best times to post. However, nothing will ever be as accurate as tracking your own audience and customers and determining when your audience is the most active on Facebook.
Follow the instructions to below to look at your post activity. Default results are displayed for a 1-week period, but you can expand that date range at the top of the page.
Freelance business is a moving target. We hustle to get clients, but how do you get them to re-hire you?
I was in the middle of a music practice session this week and grabbed my smartphone to record an excerpt as part of my regular practice routine. I was a bit taken back when I suddenly realized (10 minutes later), that I had just checked my email, text, and even a social media account before hitting the “record” button.
It’s simple. Whatever you use your phone for, time spent on your phone is time you are not spending in the practice room (or wherever you are trying to put your focus).