Google Analytics is a free tool that can be an extremely powerful in your digital marketing strategy. More importantly then just tracking traffic on your website, it can be set up to track behavior on your site. This is critical for making decisions about how well your website is converting, if your digital strategies on other platforms are working for you, and what move to make next.
What is Google Analytics?
Google Analytics is free tool by Google. If you have a Google account, you already have a Google Analytics account. They provide you with a piece of code that you can install in your website to begin tracking traffic.
How do I sign up?
You can create a free account on google if you don’t already have one, or log in with your current google account. To get started, go to https://analytics.google.com and it will walk you through the steps!
How do I install it in my website?
Most websites make installing google analytics very easy. Once you log in, go to “Admin” at the lefthand bottom side of the screen, and then “Tracking” under “Property”.
Create the code and then copy and paste it into the Google Analytics section of your website. If you are using a website platform such as Wix or Squarespace, this will be in the “settings” area. If you are using WordPress, most themes offer a Google Analytics integration, or plugin such as Yoast will also provide a way to sync the code. You can also contact your web host for further support.