One of the most important free Facebook advertising tools currently available is Facebook Pixel. This is a unique tracking code that can easily be put in almost any website. Utilizing this tool as part of your digital marketing strategy can help bring a better return on investment (ROI) from your paid ads.
How is Facebook Pixel different than Google Analytics?
If you are using Google Analytics for your website, you will be able to track where your traffic comes from and what page they land on. However, the standard tracking tools do not show you the full conversation path. It can be extremely helpful to track the exact path of traffic from your Facebook ad all the way through to the conversion on your website, such as a sale.
Learn more about Facebook Pixel
If you want to learn a little more about Facebook Pixel and how it works, click here.
I’m not currently tracking my website at all, should I be?
Yes, absolutely! All websites should come the ability to paste in a code that lets you track with Google Analytics. Google Analytics can provide a much more comprehensive look at your traffic. I always recommend you install this as soon as you launch your site. Even if you don’t look at the data for years, it will be there later when you are ready to analyze it. The free Google Analytics tool offers information such as what pages your audience land on, where they come from, how long they spend on a page, bounce rate, real time conversions on a sales page, and much more!