1) Log in and go to your business page
Click the arrow in the right-hand top corner to find your business page. As of 2022, you don't just "view" your business profile, you are choosing to interact with Facebook as that profile.
2) Click on "Meta Business Suite"
Look for "Meta Business Suite" on the left-hand menu. You will find much more extensive insights for your business page here. In addition, if you have your Instagram account connected, you'll be able to see more information on that content as well.
3) Click on “Posts & Stories”
Since Facebook no longer tells you when your audience is most active, we need to find this information another way.
Look for the “Posts & Stories” option from the left-hand menu. Once you click on that you’ll see all of your recent content. If you scroll to the right you’ll see more information about how each post performed.
While this approach may be slightly more time consuming, I recommend you check out this page once a week and note your best content. What posts got the most likes, shares, and general engagement? What day and time were they posted? Do you see a trend?
This can be tracked on a Google sheet or Excel Sheet. The good news is, you don’t need to spend much time on this. Just track until you see some trends. That is all you need!
4) Schedule Posts using Meta Business Suite for active times
Another work around is to use Meta Business Suite to schedule your posts.
- log into Meta Business Suite
- click on "schedule post"
- Look for the "active times" box or click "schedule" and Meta will show you three active times from the past 7 days.