These 7 big (and common) website mistakes might be affecting how well your website is performing and could be costing you business. Your website can, and should, work hard for you. I see you there. You are working hard to make sure people are getting to your website from social media posts, email campaigns, and other sources. How well is your website converting? In other words, how much of that website traffic is making a purchase, opting into your freebie, or sending you an email about your services? Likely, not as much as you’d like!
Google My Business is often one of the most overlooked tools for driving local SEO traffic (local search traffic). If you are a freelance creative or small business owner that has a local address, this should be an essential part of your SEO strategy. Even if you don’t have a listed street address (if you work remotely), setting up a profile can still help.