Spectrum Data already had a thriving customer base. When we met, they were looking to grow their business and make the backend process easier.
One of the first initiatives was to edit the website. Their current website required a custom programmer to make edits, so we moved the website onto a platform that they could edit and maintain themselves.
One of Spectrum Data’s main priorities was to stay top of mind with their audience. I created a monthly newsletter template, set up the email management account, and helped segment the lists.
Over the years I have been proof-reading copy, posting blog content and sending monthly newsletters. This has helped drive their content strategy and grow their business.