This project was the perfect marriage of website + logo/branding + marketing. Sandy Gilpin came to me for a marketing strategy, but we ended up going all out. The project kicked-off with a marketing strategy that took a deep dive into her goals. We reverse-engineered her product suite and built a 12-month marketing road map to help her reach 6-figures and scale her business.
Her website was a critical piece of the marketing strategy. We built her a custom website from my Simple Squarespace Website package. This website started with the Squarespace Paloma theme and was customized just for her. In particular, this theme was customized in a way that is “function-first”. This means it was structured around Sandy’s current marketing goals to maximize conversions.