The IDRS needed to update their website, marketing, branding, and communications in 2018 to continue growing. I worked with them as both a staff member and freelance designer from 2018-2021, and then stayed on as a freelance consultant in 2021.
In 2018 the society completely overhauled their website and branding. As a freelance consultant, I assisted with the logo design, website design, communicaiton templates, and marketing strategies.
In the first year, the society saw an increased reach from 17,000/month to over 150,000. We implemented new social media platforms and an initial crowd sourcing strategy for accelerated results.
In 2020 the society had to act quickly due to COVID. I helped them transition online by running their first virtual conference. I mapped out the event, built the website, managed the event, and provided a template for future virtual symposiums.
From 2018-2021 the society saw a 400% increase in online visibility. Their member numbers increased by almost 1,000+ new members from 2,500 to almost 4000.
We implemented over a dozen new website resources for member and community growth, and numerous other backend website updates. The IDRS was able to move forward into their 50th anniversary year with a strong foundation that carried them through a time of online and offline transitions.