International Double Reed Society

IDRS
IDRS Logo
Client

International Double Reed Society

Date

2018-Present

Skill

Website Design, Graphic Design, Branding, Marketing

The Challenge

The IDRS needed to update their website, marketing, branding, and communications in 2018 to continue growing. I worked with them as both a staff member and freelance designer from 2018-2021, and then stayed on as a freelance consultant in 2021.

01.
The Big Overhaul

In 2018 the society completely overhauled their website and branding. As a freelance consultant, I assisted with the logo design, website design, communicaiton templates, and marketing strategies.

02.
Online Growth

In the first year, the society saw an increased reach from 17,000/month to over 150,000. We implemented new social media platforms and an initial crowd sourcing strategy for accelerated results.

03.
Long Term Changes

In 2020 the society had to act quickly due to COVID. I helped them transition online by running their first virtual conference. I mapped out the event, built the website, managed the event, and provided a template for future virtual symposiums.

Data Driven Results
The Solution

From 2018-2021 the society saw a 400% increase in online visibility. Their member numbers increased by almost 1,000+ new members from 2,500 to almost 4000.

We implemented over a dozen new website resources for member and community growth, and numerous other backend website updates. The IDRS was able to move forward into their 50th anniversary year with a strong foundation that carried them through a time of online and offline transitions.

IDRS 50th Logo Design

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