Project Description Desert Sun Coffee Roasters is a locally owned coffee roaster that distributes wholesale and retail organic, fair trade coffee nationally. Projects completed for Desert Sun date back to 2015 and include ongoing marketing and graphic design services provided, as needed, as the business has continued to grow and expand. Projects: Marketing Consultations, Print Marketing, Package Design, Website Design and Front-End Development, Social Media Ads, Email Marketing Website: desertsuncoffee.com Check back for updated portfolio samples! Current and Ongoing Projects Print Advertising Package Design Marketing Consultations for continued ROI and growth Great Outdoors Blend Retro in style, this bag and branding was designed for a special Outdoor Blend that would be sold exclusively through select regional wholesale providers. Cold Brew Packaging Bright and eye catching, this cold brew label was designed to stand out as a local favorite in stores across the region. 2018 Holiday Collateral An updated look for the 2018 holiday season to promote the seasonal Holiday Blend. We started with the bag design and promoted the new seasonal look on a sales sign, stickers, and holiday greeting cards. Branding Campaign "Fueled by Desert Sun" The concept of “fueled by desert sun” originated as a social media campaign using the hashtag #fueledbydesertsun. This concept was then integrated as part of a new brand identity to increase retail sales and online awareness. The project included designing a custom logo to accompany the new tagline. This was then applied on tee shirts and throughout the website. Print Advertising Business Cards & Mailer Cards Business card re-design and custom one-sided postcard sized mailers that will be included with every coffee purchase. One card was designed for new customers with a reorder coupon. The second card was a general card with updated branding for all coffee orders placed online. Wholesale Flyer Custom single sided wholesale flyer designed for advertising locally. Coffee Guide, Small Brochure 10-page coffee guide customized with new branding and updated labels from Desert Sun’s label generator. Other Marketing Collateral Custom Van Printing Custom imagery and design for a Ram 1500 Promaster. Included front, back, drivers side, and passengers side. Check out the van live in action below! Custom iPad Slider Presentation This interactive iPad slider presentation was designed to accompany the sales associate during marketing presentations. Photo heavy for a quick visual reference, this presentation includes a full table of contents. Nitro Cold Brew Table Tent and Signage Custom signage for 6″ x 4″ table tents and 8″ x 11″ sign for use in cafe’s and restaurants to advertise Desert Sun’s new Nitro Cold Brew line. We incorporated the new “fueled by” brand into the new product design. This was a design for an airpot tag that would be displayed on all coffee pots in restaurants, banks, and other venues. The design featured an open layout in the middle to accommodate a label that would be printed in-house and changed as needed for each type of coffee.