What is Google Analytics?
Google Analytics is free tool by Google. If you have a Google account, you already have a Google Analytics account. They provide you with a piece of code that you can install in your website to begin tracking traffic.How do I sign up?
You can create a free account on google if you don’t already have one, or log in with your current google account. To get started, go to https://analytics.google.com and it will walk you through the steps! If you need additional support, you can view Google’s help document here.
Screenshot taken from analytics.google.com
How do I set it up?
Next you will following the instructions to set up a “property” and “add data stream” (aka this is your website URL). You can view Googles’ instructions on this here.
Screenshot taken from analytics.google.com
How do I find the tracking code?
Most websites make installing google analytics very easy. Once you log in, go to “Admin” at the lefthand bottom side of the screen, and then “Tracking” under “Property”. Create the code and then copy and paste it into the Google Analytics section of your website. If you are using a website platform such as Wix or Squarespace, this will be in the “settings” area. If you are using WordPress, most themes offer a Google Analytics integration, or plugin such as Yoast will also provide a way to sync the code. You can also contact your web host for further support.
How to install it on your website:
Scroll to the bottom of this page for instructions on each of these installations.
- Easy Option: Add the tag to a website builder or CMS-hosted website (e.g., WordPress, Shopify, etc.)
- Alternative (programmer) Option: Add the Google tag directly to your web pages
- Recommended (allows for maximum tracking options): Add your tag using Google Tag Manager
- Find your “G-” ID: Easy option for any platform that accepts a “G-” ID
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You are welcome! I’m glad you found it helpful.
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